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Why you Must Market your Book ft. Book Marketing Expert Melanie Herschorn

You need to market your book! In this episode, we’re talking to Melanie Herschorn who shares her wealth of knowledge on book marketing and shares tips on how to share your message to make a big impact with your book.

If you ever considered writing a book to further your business success, that can help bring in new leads and sales, then don’t miss this episode.

Press Play above to listen while you read along with my takeaways, or listen on Apple or Spotify.

Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children’s book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world.

Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book.

She also loves to provide book marketing tips and interview authors on her Youtube show, AUTHORity Marketing LIVE!

Connect with Melanie on her website, LinkedIn, Instagram, or Facebook. And be sure to grab her book!

Effortless Book Marketing Strategies for Authors

As an author, the prospect of marketing your book can feel daunting, even downright overwhelming. But fear not, my friends! In this blog post, we’re going to explore the world of book marketing and uncover some brilliant strategies that’ll have your book shining brighter than a glitter-covered disco ball.

What is Book Marketing?

First things first, let’s define book marketing. It’s the process of promoting and selling your book to readers, potential customers, and the wider book-loving community. This can involve everything from social media campaigns and podcast appearances to book signings and targeted advertising. The goal? To get your masterpiece into the hands of those who need it most.

Now, I know what you’re thinking — “But Holly, I’m a writer, not a marketer!” Well, my friends, the truth is, in today’s publishing landscape, being a successful author means wearing both hats. Think of it this way — your book is a product, and just like those shiny Tide Pods, it needs a little extra TLC to make sure it’s seen and appreciated by the masses.

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How to Market Your Book Your Way

One of the best things about book marketing is that it allows you to tap into your unique strengths and perspectives. Maybe you’re a whiz at visual storytelling and can create eye-catching Instagram reels. Or perhaps you have a knack for the written word and can craft compelling newsletters that have your readers hooked. Whatever your superpower, there’s a way to weave it into your marketing efforts.

So, what are some examples of book marketing that could work for you? Well, the options are endless, but let’s dive into a few that I’ve seen my clients absolutely crush:

Social Media Mastery

  • Let’s be real, in this day and age, social media is the digital equivalent of a town square. It’s where readers gather, connect, and discover new books. Platforms like TikTok, Instagram, and Twitter can be powerful tools for building your author brand, engaging with your audience, and drumming up excitement for your latest release.

Podcast Guesting

  • Podcasts are a fantastic way to reach new readers and share your story. Reaching out to podcast hosts in your niche and offering to be a guest can open up a whole new world of book-loving listeners. Plus, it’s a great opportunity to showcase your expertise and connect with your audience on a more personal level.

Targeted Advertising

  • Don’t be afraid to invest a little in paid advertising. Whether it’s Facebook ads, Amazon book ads, or even good old-fashioned billboards, strategic advertising can help you reach your ideal readers and drive those all-important book sales.

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Embrace Your Unique Approach

Now, I know what you might be thinking — “But Holly, I’m already exhausted just thinking about all this marketing stuff!” I hear you, my friends. Book marketing can feel like a mammoth task, especially for us authors who may thrive in quieter, more introspective spaces. But the key is to take it one step at a time and find what works best for you.

Maybe you start with just one social media platform, or you focus on building relationships with other authors in your genre. Perhaps you delegate certain tasks to a virtual assistant or find a marketing mentor who can guide you through the process.

The important thing is to remember that book marketing doesn’t have to be a solo endeavor. Lean on your support system, embrace your unique strengths, and most importantly, have fun with it!

Check Out: How to Write a Nonfiction Book Readers Can’t Put Down (Easy!)

The Power of Consistency

And let’s not forget the power of consistency. As my pal Melanie Herschorn says, “Consistency is the granny panties of marketing – not the sexiest, but necessary.” By showing up regularly and sharing your message with the world, you can gradually build that all-important author platform and connect with readers who are eager to dive into your books.

My Top 3 Takeaways for this Conversation

The 3 things I found most insightful in this conversation with Melanie were:

  1. The importance of leveraging your unique strengths and perspectives when it comes to book marketing. As authors, we each have our own superpowers, and finding ways to weave those into our marketing efforts can make a big difference.
  2. The power of consistency in book marketing. As Melanie said, it may not be the “sexiest” aspect, but it’s absolutely crucial to show up regularly and share your message with the world. Building that author platform takes time and dedication, but it’s so worth it.
  3. The fact that book marketing doesn’t have to be a solo endeavor. Delegating tasks, finding a mentor, and leaning on your support system can make the process feel a lot less daunting. It’s all about finding what works best for you and your style.

So, my fellow authors, are you ready to take your book marketing game to the next level? Whether you’re just starting out or you’ve been in the game for a while, there’s always room to grow and experiment. Who knows, you might just discover a marketing tactic that speaks to your soul and propels your book to new heights.

Remember, your words matter, and your stories have the power to change lives. So let’s get out there and show the world what you’ve got!

Let’s change some lives,

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PS — 🩵 When it feels right, here are 3 ways I can help you turn the page:

  1. The Book Map. Imagine having a GPS for your book-writing journey, guiding you from “I think I have an idea!” all the way to “OMG, I did it! I wrote a book!” That’s what the Book Map can do for you. It’s a supercharged roadmap for your writing journey. It’s not just about outlining chapters; it’s about diving deep into what you want to say and the best way to say it, ensuring every word pulls its weight. You’re not just writing a book; you’re crafting a masterpiece that feels as if it almost writes itself. Ready to make your book dream a reality? Let’s Book Map it!
  2. One-to-One Book Coaching. I have a vision of changing the world one book at a time, by teaching world-changers to create a book in a gentler, more effective way. A way that takes both you and your reader on a profound journey. I see a future where we build trust in our words, worlds, and work with our books, and where the world becomes a better place because of the books we write. My commitment is to bring to life books—fiction and nonfiction—founded on integrity. I’ll bring the map, and you’ll take us on the journey. If you’re ready to change the world with your book, your quest awaits. Apply for a free discovery call here. It takes 3 minutes.
  3. Listen to the Podcast. The Book Coach Chronicles: A podcast for writers of books, people who want to be writers of books, and y’all in the back who’ve been thinking about it but don’t yet consider yourself a writer. Listen on AppleSpotify, or Everywhere Else.

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Holly Ostrout is a book coach with a vision of changing the world one book at a time, by teaching big-idea entrepreneurs, coaches, speakers, and authors to create a book in a gentler, more effective way. A way that takes both you and your reader on a profound journey.
Holly Ostrout

Hi I’m Holly. If you’re going to change the world with your book, fiction or nonfiction, I can help you do it.

I'm a book coach for high-achieving, creative coaches, consultants, service providers, speakers, and authors who want to build a sustainable business around their book—whether that’s fiction or nonfiction.

I help you share your wisdom, ideas, and gifts by writing & publishing a life-changing book that helps you streamline your business, bring in more money, and change more lives.

I believe books are the most important human invention. And yours can change the world.

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Joyful, Easy Writing Can Be Yours​

Find that magical zone when the words flow like honey + everything you want to say comes across in perfect harmony. Write your book joyfully + easily with this Writing Ritual Tracker & keep the flow with my helpful newsletter.

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Joyful, Easy Writing Can Be Yours

Writing Ritual Tracker from Books & Alchemy

Find that magical zone when the words flow like honey + everything you want to say comes across in perfect harmony. Write your book joyfully + easily with this Writing Ritual Tracker & keep the flow with my helpful newsletter.

Mockup of The Writing Ritual Creator from Holly Ostrout
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If You Want to Change the World with Your Book, You've Got to Write It.

Find that magical zone when the words flow like honey + everything you want to say comes across in perfect harmony. Write your book joyfully + easily with this Writing Ritual Creator & keep the flow with my helpful newsletter.