The Books & Alchemy Journal​

Where I share what’s actually working in how to write and publish a business book right now—and call out the stuff that’s been dead for years but people still teach.

Most book advice is either outdated (hello, 2012 blog strategies) or generic (“just write from your heart!”). Here’s where I share what I’m seeing work for coaches, consultants, and service providers writing books that attract high-ticket clients, land paid speaking gigs, and stop them from explaining themselves on every sales call.

I create save-worthy articles on how to write a nonfiction book for your business, publishing strategies (self-publishing vs. traditional), book launch tactics that actually convert, and my signature methods including the Heroine’s Journey, Book Mapping, Purpose Points, and Strategy Stacks.

Holly Ostrout 1:1 Book Coaching

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Before you write a single word, get my weekly insights on how to write and publish a business book in 2026—and what’s been dead since 2019. Learn book strategy that attracts clients and speaking opportunities, not just vanity metrics. Strategic, not fluffy. Unsubscribe anytime (but you probably won’t want to).

• Where I share what's actually working in how to write and publish a business book right now—and call out the stuff that's been dead for years but people still teach.

Prefer Video?

Join me on TikTok writing + publishing shorts and the occasional humorous life moment. I break down book strategy and publishing realities on TikTok, too. Same insights on writing a business book, self-publishing, and book launch strategy, shorter format, occasionally with my kid photobombing.