Nonfiction book coach + publisher
Write a Damn Good Book™ for Your Business
Hi, I’m Holly. I’m a nonfiction book + publishing coach for impact-driven entrepreneurs who want one Damn Good Book™ to attract clients who are already sold, land speaking opportunities that actually pay, and stop being everyone’s best-kept secret.
As seen in
“A launch that got me 200 sales in week one.”
Stacey Herndon
Personal Style Expert
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“It changed the trajectory of my business.”
Lisa Yvonne
Homeschooling Expert
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“She’s worth every single penny.”
Kendrick Shope
Founder/CEO Authentic Selling®
The Damn Good Book™ method
How my nonfiction book coaching is different
Instead of starting with what you want to say, we start with what your reader needs to experience. Instead of hoping your book will somehow work for your business, we reverse-engineer it from your business goals from day one.
Step 1
Start with your business goals
We reverse-engineer your entire book from your business goals—what you want it to do, who you want it to attract, and how you want readers to move toward working with you.
“After talking to you on the Hotline, it was clear that your main goal is to help me position the book within my business to help me make money.”
Tirra-Omilade Hargrow
Step 2
Map every chapter with the Book Map
You’ll see exactly what goes in every chapter, why it goes there, and how it connects to the chapter before and after.
Kendrick spent seven years trying to write her book. Once she could see exactly what belonged where and why, she drafted her entire manuscript in three days.
Kendrick Shope
Step 3
Write with the Heroine’s Journey
The Heroine’s Journey and 9 Purpose Points keep readers emotionally invested from start to finish and build, chapter by chapter, the trust that turns them into clients.
“The Book Map was the first breakthrough and showed me how to weave my knowledge with excellent storytelling. I wrote my first draft of 53,000 words in just 40 hours.”
Stacey Herndon
Take the $100K Book Strategy Quiz
As a book coach since 2018, I’ve helped hundreds of entrepreneurs find their perfect, profitable book strategy.
Not sure which book to write first—or if your method is even ‘developed enough’? Take the 2-minute $100K Book Strategy Quiz to discover which book revenue pathway best fits your business goals—not what worked for some random competitor.
You’ll get your personalized Strategy Stack results plus instant access to my free 3-day challenge where you can draft your entire introduction chapter in a long weekend.
Your Nonfiction Book Bestie™
I’m Holly, and I work with established women entrepreneurs who are ready to stop explaining themselves on every sales call how to write a nonfiction book that gets clients who are already sold. Through strategic book coaching that blends publishing expertise with business psychology, I guide you from messy idea to published authority—with a book that actually works for your business, not just your ego.
What you might be wondering
- “Is a book worth it, or is it just a vanity project?” I went to grad school for publishing and studied what actually makes people buy books. Every book I coach is designed from the first outline to grow your business, not just exist.
- “What if life gets in the way?” I’m direct but kind, and I won’t make you feel like you’re in trouble when life happens and you need to adjust timelines. (I’m an Enneagram 4w3 with ADHD tendencies—I get it.)
- “Will you take over my book?” I’m collaborative, not dictatorial. This is your book, your expertise, your business. I bring the publishing knowledge and strategic framework. You bring the brilliance. We build it together.
Work with me
Ways to work with me on your nonfiction book
01
Book Bestie™ Hotline
Get Your Book Strategy Questions Answered
You’ve got multiple book ideas swirling around—or you’re wondering if your method is ‘developed enough’ to turn into a book. Maybe you know you should write one, but you can’t figure out which angle sets you apart from everyone else saying similar things in your space.
On the Book Bestie™ Hotline, you send me your questions on Voxer (voice or text, whatever you like) whenever they come up, and I get back to you within 72 business hours with a real answer about your book and your business, for up to 3 months. By the end you’ll know which book to write, who it’s for, and how it can earn you clients, speaking, and authority. No more sitting on the idea for another year.
02
Damn Good Book™ Program
Write Your Book in 90 Days
90 Days to a Damn Good Book™ is my small-group book coaching program for impact-driven gals (and people who work respectfully with women) who need structure but also need flexibility. You want to know you’re doing it right without someone micromanaging every word.
You get the 5-Star Book Map framework, 2 live group calls a month where we coach and write together, and private calls with me to catch any expensive mistakes before they happen. First, we nail your book’s angle on your Book Promise Call. Then I audit your outline to make sure the chapters work, your stories land, and your CTAs are positioned to convert.
When you see that finished outline, you’ll think, ‘Holy smokes, this is basically done—I just need to fill in the details!’ And then you do exactly that. Ninety days later, finish the program with a damn good manuscript strategically written to turn readers into clients—because every page was reverse-engineered from your business goals.
03
Author Alchemy 1:1 Coaching & Publishing
Your Personal “Idea to Published” Partner
As a book coach for business owners, I built Author Alchemy, my 10-month 1:1 book coaching and professional publishing program, for people who don’t just want a book—they want someone who gets how their brain works, keeps you accountable without making you feel like you’re ‘in trouble,’ and handles everything you don’t have time (or desire) to learn yourself.
Author Alchemy is the complete package: I’m your strategist, publisher, and accountability partner rolled into one. Strategic guidance on your manuscript, professional editing, polished publishing with my imprint, Virgo House, marketing strategy—the works. True 1:1 support through private Voxer, personal developmental feedback on every chapter, and strategic calls where I get in the weeds and work with you on your actual book.
You bring your expertise. I bring publishing knowledge from working on books since 2014 and the systems that turn manuscripts into revenue-generating business assets. Don’t worry about anything—I’ve got you.
Client results
What my clients are saying
“200 sales in week one and an Amazon bestseller badge in multiple categories.”
Working with Holly to write my first book unlocked the author I always wanted to be. It was a bucket list dream for me, even before I knew what book I wanted to write. But once the idea finally landed, I was completely stuck on what exactly to say.
The program was the first breakthrough and showed me how to weave my knowledge with excellent storytelling. I wrote my first draft of 53,000 words in just 40 hours.
Holly was with me every step of the way, from developmental edits that fixed my intro and closing chapter to vetting beta readers. With her support, we planned a launch that got me 200 sales in week one and an Amazon bestseller badge in multiple categories.
If you’re looking for a book coach who cares about your book as much as you do, Holly is the one.
Stacey Herndon
Author of Youniform
“In less than 2 hours, I went from a million different ideas to one clear, main idea that makes sense and that I’m excited about!”
Holly’s guidance to land on my book idea was so helpful. Holly asked great questions to get to the heart of what my book is meant to be and helped me create a structure for the chapters that readers will be able to follow. Some of my big questions like, “Do I want to go broad or specific?” And “What’s the best order to share all of these teachings?” were answered by the end.
Best of all, all of this clarity on my vision got me so excited to prioritize writing and make this book happen! I would recommend Holly’s guidance to anyone who knows they have a book in them.
Ashley Vaughn
Marketing Strategist
“Working with Holly has made writing my very first book feel so approachable, doable, and honestly, exciting.”
As a first time author her tools, maps, and structure have broken the whole process into bite-sized pieces that I can actually tackle and bring together.
And beyond her incredible strategy, Holly is just such a joy to work with — encouraging, smart, approachable, and genuinely invested in the process. I’m so grateful for her partnership and support as I write, publish, and launch my first book this coming February!
Megan Kuiper
Leadership Coach
“After eleven book proposals, being sought out by multiple agents and publishers, and seven years of trying to get my book written, I met Holly.”
Holly’s system virtually ensures that you will not only get your book done, but that it will be done in a way that captivates your reader, agents, and publishers. I’ve learned from Holly that there is a right way and a wrong way to go about writing a book. I’ve learned from personal experience that there is a long way and a short way to get your book published.
As sure as my hair is red, you’ll save yourself time, headaches, frustration, and you’ll get it done right the first time. She’s worth every single penny.
Kendrick Shope
Founder/CEO Authentic Selling®
“You already have the template ready. All you have to do … is fill in those blanks.”
Your roadmap, the way you have it all lined out ... you already have the template ready. All you have to do, me, myself, the writer, is fill in those blanks. And then you keep us guided because ... when you’re writing a book, you can go off on a tangent.
You pushed me, which was good. ... I needed direction from you on what to elaborate on, what to eliminate. And I will say the writing part and your direction was fabulous.
Having a book coach such as you to keep me on target, respectful of my emotions, and making me feel safe, and that has been key for this process to happen. Because there were times where ... I had to take a break, and it’s okay, but you didn’t let me lose the momentum.
Bridget Goodwin
Author of That One Small Voice
“The Book Bestie Hotline is one of the best investments I have made this year.”
I have wanted to write a book for years but felt like there was something I needed to understand before putting in the hard work and effort. One thing I wanted to know for sure was how in the world do books really make money for businesses, because I have invested in EVERYTHING and didn’t want to write the book only to feel like yet another strategy failed.
After talking to you on the Hotline, it was clear that your main goal is to help me position the book within my business to help me make money and you helped me think about possible ways based on what is already happening in my business. ... The more I talked to you, the more confident I became that I will write the book.
You are the Book Bestie that I didn’t know I needed and that hotline became my books lifeline to creation!
Tirra-Omilade Hargrow
Spiritual Guide, Coach, and Astrologer
“It changed the trajectory of my business.”
Even if I never ended up with a book after taking your course, it might be one of the most powerful investments in my business ever because it gave me such immense clarity about what we offer and how we offer it, and how to talk about it, that it changed the trajectory of my business.
And it’s allowed us to create better products, for one, to meet needs. And the response from our beta testers is insane. Like absolutely insane. But I got that clarity writing that detailed outline.
Lisa Yvonne
Homeschooling Expert
Go deeper in the Journal
Where I share what’s actually working in how to write and publish a nonfiction book right now—and call out the stuff that’s been dead for years but people still teach.
The Making of a Damn Good Book
The Making of a Damn Good Book
The $68,000 Difference Between Two Same-Same Books
Episode 1 · Holly Ostrout
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Private podcast
The Making of a Damn Good Book™
In-demand. Sought-after. Thought leader. 15 authors share the exact steps that got them there.
Go behind the scenes of the books that landed stages in front of 8,000 people, brought in high-ticket clients, sold hundreds of copies through a single partnership, and opened doors to rooms alongside Michelle Obama—and steal their strategies for your own.
Inside Season 1
Stay up to date on what’s working in books (& what’s not)
Before you write a single word, grab this free guide. You’ll see what’s working in nonfiction books right now (and what’s been dead for years but people still teach). Updated for 2027 because the landscape has changed—and so should your strategy.
Ready to write your book?
Your book could be the asset that finally gets you off the content hamster wheel and onto the stages you’ve been watching from the audience. It could pre-sell your expertise so sales calls become about fit, not education. It could open doors you can’t even see right now.
No more explaining yourself to people who end up not being the right fit anyway.
Here’s where to start:
- Take the $100K Book Strategy Quiz → Not sure where to start? Take 2 minutes to discover which book revenue pathway fits your business right now.
- Join the Book Bestie™ Hotline → Send me the book strategy questions you can’t Google, like whether a book is the best use of your next 6 months, which of the two books in your head to write first, or whether to self-publish or go traditional. You’ll get a real answer about your book and your business on Voxer within 72 business hours, and by the end, you’ll know which book to write, who it’s for, and how it can earn you clients, speaking, and authority.
- Explore the Damn Good Book™ Program → Write your book in 90 days with the 5-Star Book Map framework, 2 live group calls a month where we coach and write together, and private calls with me to catch any expensive mistakes before they happen.
If you want complete done-with-you support, Author Alchemy 1:1 Coaching & Publishing is your 10-month partnership to write and publish the book that finally gets you known—without the overwhelm of figuring out publishing, design, or what the hell comes after ‘The End.’ From your first outline to your published book, you’re fully supported. Book a consult call to see if it’s a fit.